&Tradition

&Tradition – Scandinavian Design That Livens Up Spaces

Founded in Copenhagen in 2010, &Tradition combines the heritage of modern Scandinavian design with contemporary creativity. The company's philosophy is based on originality, storytelling and the vision of creating "tomorrow's classics." Both people and the planet are at the centre of its philosophy. Traditional craftsmanship meets innovative and sustainable techniques to create long-lasting furniture that harmoniously combines art, form and function.

► Experience Design – Collections, Furniture and Signature Products from &Tradition
► Designing Spaces – Flexibility and Style Diversity with &Tradition
► Behind the Scenes at &Tradition: Designers, Production, and Company Location
► Sustainability at &Tradition
► Personal Consultations – Discover &Tradition in our smow Stores

Scandinavian design: Table and chair ensemble, True Colour vases and the Formakami and Flowerpot VP3 lamps by &Tradition

Experience Design – Collections, Furniture and Signature Products from &Tradition

The &Tradition collections are characterised by sophisticated design, high-quality materials and meticulous craftsmanship. Iconic modern designs like the Bellevue floor lamp by Arne Jacobsen meet contemporary designs like the Formakami pendant lamp by Jaime Hayon – each creation tells its own story.

The &Tradition portfolio includes a wide range of furniture and lighting. Comfortable armchairs and sofas meet dining and office chairs made of wood or tubular steel, as well as various side and dining tables. In addition to pendant lamps, floor lamps and table lamps, there is a large selection of battery-operated lights. Signature products such as the Pavilion chair and the Flowerpot lamps embody the &Tradition brand and demonstrate the use of high-quality materials and thoughtful craftsmanship.

Contrasting yet harmonious: an &Tradition dining room interior with Pavilion chairs, In Between table and the P376 pendant lamp

Designing Spaces – Flexibility and Style Diversity with &Tradition

&Tradition furniture and lighting adapt to any ambiance. Whether in your home – from the living room to the dining room to the home office – or in public spaces such as hotels, conference rooms, cafeterias, restaurants, or offices: the designs are versatile.

The &Tradition collections harmonise with a variety of styles. They fit seamlessly into minimalist Scandinavian concepts, but also add special accents to creative interiors. Even when combined with vintage or industrial styles, the products create exciting contrasts that are equally impressive in open-plan loft spaces and classic, more intimate settings

Behind the Scenes at &Tradition: Designers, Production, and Company Location

&Tradition excels at interweaving past and present: Iconic designs by Arne Jacobsen, Verner Panton, and Flemming Lassen are showcased here, as are new works by Jaime Hayon, Norm Architects, and Space Copenhagen. Since its founding by Martin Kornbek Hansen in 2010 the company has stood for a dialogue between traditional craftsmanship and contemporary design.

All furniture and lighting are produced in Europe, with a focus on high-quality craftsmanship, excellent materials, and long-lasting quality. Since 2016 &Tradition has been part of the Danish group Nine United, further strengthening the company's position.

Sustainability at &Tradition

Sustainability is not an empty phrase at &Tradition, but a central part of the company's philosophy. The Danish design label places great emphasis on conscious material selection and responsible production processes that consider the entire product life cycle. &Tradition's commitment is reflected in concrete figures:

► 100% renewable energy in production
► Use of FSC® and PEFC™ certified wood to promote sustainable forestry
► Use of recycled plastic
► EU Ecolabel-certified furniture that meets high environmental standards throughout its entire life cycle

In addition, the company is working on reduction targets according to Science Based Targets (SBTi) and strives for a responsible supply chain and an inclusive corporate culture to guarantee sustainable design.

Personal Consultations – Discover &Tradition in our smow Stores

In our smow stores you can experience the quality of &Tradition furniture for yourself. Our interior design experts will inform you about materials, sustainable production, and help you choose the right furniture.