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smow USM Configurator
Eames Plastic Side Chair DSR
Barcelona Chair
USM Haller Highboard L, Customisable
Series 7 Chair 3107
5 + 1
Adjustable Table E 1027
Egg Chair
S 43 Classic
Wassily Chair
USM Haller Side Table 35
USM Haller Side Table 50
Hang It All
3 Fauteuil Grand Confort, grand modèle
CH07 Shell Chair
S 43 Classics in Colour
Leather Overlay for USM Haller
Line Wardrobe
MG501 Cuba Chair
Diamond Chair
Laccio Table
Pin Coat
Eames Plastic Side Chair DSX
Dots Wall Hooks Set of 5
S 35 L
Loop Stand Hall
Sticks Coat Rack
Series 7 Chair 3107 New Colours
5 + 1
S 1520
Coat Dots Set of 3
Grand Relax
Panthella Midi 320 Table Lamp
Rack Umbrella Stand/ Side Table
PH 5 Monochrome
With Gift
Pendant Lamp A330S Golden Bell
Nini Stool
Coat Rack Aster
Maui Chair
Segmenti Clothes Stand
Hut ab
Mass Side Table
USM Haller Plant Side Table Type 1
Cover Side Chair
Coat Hangers 0112 Set of 4
USM Haller Counter Type 1
USM Haller Counter M with Security Screen
PH 5 Mini Monochrome
With Gift
USM Haller Security Screen
S 411
The Dots Set of 5
S 35 LH
LP Chair
Catifa 46 Tube
Hang it all Marble Edition
Special Edition
AJ Standing Lamp Stainless Steel
Ponti Umbrella Stand
Juno Chair
Knax Wall Stand
Wagner Chair
Eames Plastic Armchair DAX
N02 Chair
Grand Prix 3130
Vertigo Nova Pendant
USM Haller Plant Side Table Type 2
RETROit Canvas
Ant Chair 3101 New Colours
Coat rack Sciangai
Bulb Wall Hooks
Ant Chair 3101
Knax Copper
HAL Tube
TAC Chair
MR 515/516/517
Méditerranéa Pendant Lamp
USM Haller Counter M with Security Screen and Hatch
USM Haller Waiting Room Table
NAP Stacking Chair
Aava Chair
Today Chair
Nest Hook
Wing Wall-mounted Coat Rack
Visu Chair
Stool Little Tom
USM Haller Counter L with Security Screen
RETROit Medley
Serie 7 3107/3201 Anniversary Edition
Special Edition
Chaise Tout Bois
DKR Wire Chair Checker
Epoch Rack

Planning your reception area

With USM Haller, reception desks can be realised for different sectors

The reception area - business card of the company

Whether law firm, gallery, medical practice or office floor: when planning the reception area one must always remember that the reception is the business card of each company, as well as a central part of the administration. The reception is where the first contact with clients, patients or customers arises: a reception area should therefore be attractively furnished and represent the identity of the company. In addition to the reception counter, the lobby or waiting area plays a central role depending on the size of the company. Atmosphere and customer loyalty are the most important keywords, but above all, each company has its own functional requirements. The successful planning of the reception area therefore always includes representative as well as logistical and practical aspects, such as a suitable colour concept or individual acoustic solutions, seating should be comfortable and reflect the company philosophy: while design furniture by Knoll International, such as the Barcelona Chair by Mies van der Rohe, embodies prestige and seriousness, seating in a start-up or a heavily frequented doctor's surgery may prefer objects such as the classic Series 7 chair from Fritz Hansen.

Design classics from Knoll International

Design lounge chair from Cassina in the reception area

Representative reception area with Eames Aluminium Chairs from Vitra

Reception desk solutions from USM Haller

Proven in terms of quality and functionality, the reception desks from USM Haller are in a class of their own. The modular furniture construction system, developed by Fritz Haller for USM in the early 1960s, can be individually configured thanks to its ingenious design principle and thus solutions for individual reception desks can be realised with the aid of the USM configurator. The minimalist USM design classics are known worldwide and are widely used in the project sector due to their high functionality: and while the USM Haller system is available in numerous RAL colours, the USM reception desk can be adapted to the respective colour concept of the company and thus fits perfectly into any corporate identity.

USM Haller reception desk

USM Haller reception desk

Individual planning with smow

Regardless of whether for a practice or an international corporate headquarters, we will gladly advise you on the individual planning of your reception area, both in the smow onlineshop and in one of the smow stores. In cooperation with our architects and interior designers, we can accompany your project from conception to implementation. Our smow planning department is available from Monday to Friday between 8 am and 7 pm on 031 981 40 67 or via email at